Content Readiness Score

Sixteen questions that show whether your screen content program is ready to launch and run.

If you’re responsible for the screens in an environment — a lobby, a store, a campus, a stadium — this tool assesses whether you have a complete plan for the content that will play on them.

It walks you through questions every content program has to answer to launch and run well: who the content is for, what it should do, what should play and when, and how it will be made, paid for and kept current. The questions come from more than 20 years of producing content for digital displays, and of seeing where programs succeed and where they stall, from launch planning through years of operation.

It takes about five minutes, and you see your results right away: an overall score, areas of strengths and weaknesses and key insights. There’s no charge and you don’t need to give an email.

Before we start.

Three questions to set the parameters.