Exploring the Human Side of AI Creativity
AI is everywhere. But let’s be honest: most teams are still figuring out how and where to use it. We understand its strengths around research, analysis, and production — but what about as a tool for creativity? For Fast Company’s Innovation Festival, we ran a hands-on gen AI sprint with our friends at Fathom+Hatch — letting attendees roll up their sleeves and experiment. The results? Messy and wonderfully human – because AI’s future lies somewhere within the wonky, collaborative, and intentional work of learning to create with it, and using human creativity and craft to unlock its potential.
